NEW YORK, January 25, 2022 — Popeye is partnering with Pick a Pier, the online platform that connects boaters and marinas, to launch Popeye® Sail Club — the most advanced, rewarding and sustainable boating club — in spring 2022.

The massive surge in recreational boating activity is expected to continue and with it the increasing demand for berthing space. With more traffic coming in and out, marinas are struggling to keep up with the growing number of boats. At the heart of this problem is the lack of connectivity and outdated ways by which boaters communicate with marinas. Popeye® Sail Club, powered by Pick a Pier, leverages a robust network of marinas and cutting-edge technology to unlock a more convenient and sustainable boating experience. Pick a Pier is a leader in berthing reservations, making it as simple and convenient as booking a hotel or buying a plane ticket — and with Popeye’s help, the experience is getting even better.

The first-of-its-kind program in the boating industry is based on sharing economy principles and will give boaters the opportunity to make the most of their journeys. With Popeye® Sail Club, boaters earn points for every sail, which can then be redeemed across hundreds of destinations as payment against reservation fees, services (electricity), amenities and more. By incentivizing boaters to book docking in advance, the program enables marinas to utilize their existing space in an optimal manner and achieve new levels of sustainability. For boaters, this means sailing more reliably while maintaining the flexibility they need — all while ensuring a thriving ocean for generations to come.

The program is introducing new levels of sustainability to the recreational boating industry. In partnership with Blue Flag, one of the most recognized sustainability award programs, Popeye® Sail Club boaters commit to eco-friendly practices at sea and on shore. The Sustainable Boating Pledge, which every member is required to sign, asks boaters to follow simple yet effective rules to reduce their environmental footprint.