Popeye’s Sweet Patootie Olive Oyl Stars In Ad Campaign

Like any modern woman, Popeye’s Sweet patootie Olive Oyl had her own career for ages, as a model and fashionista.  Now she’s lent her star power to iconic Irish dairy brand Kerrygold to promote their brand of butter and olive oil spread.  Prints ads broke in…

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Popeye The Fashion Man Goes Global With D&G Collection

King Features concluded a deal with fashion designers Dolce & Gabbana for a Popeye apparel collection for Spring/Summer 2012 under the D&G brand.  T-shirts, sweatshirt and tank tops for adults and kids will be available in boutiques and high-end department stores worldwide from March 2012. …

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Popeye And King Features Join Merchantwise To Represent Licensed Properties In Australia And New Zealand

  Ahoy! Popeye Is Teaming Up With Merchantwise To Create Comprehensive Merchandising Programs    Merchantwise, one of the leading independent licensing agencies in Australia and New Zealand, has reached an agreement with King Features Syndicate to represent the company’s brands in the region, a market that has…

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